Product research helps teams make better decisions about features, pricing, packaging, positioning and launch strategy. We benchmark alternatives and analyse how customers describe value, frustration and unmet needs.
What we analyse
- Product landscape – direct alternatives, substitutes and adjacent solutions.
- Features and value proposition – core functionality, differentiators and proof points.
- Pricing and packaging – plans, bundles, trials, limits and upgrade logic.
- Customer feedback – recurring praise, complaints, requests and reasons for switching.
- Go-to-market – launch channels, messaging, demos and conversion paths.
What you receive
- Feature and value-proposition benchmark.
- Pricing and package comparison.
- Customer pain-point and unmet-needs summary.
- Product and launch recommendations prioritised by impact.
Example research questions
- Which capabilities are table stakes and which truly differentiate?
- What do customers repeatedly complain about in existing solutions?
- Where is there room for a specialist or premium offer?
- Which assumptions should be tested before building or launching?
Decisions we support
- MVP scope and roadmap priorities.
- Pricing, packages and commercial model.
- Positioning, messaging and sales enablement.
- Launch channels and validation experiments.
Sources and verification
Sources can include product sites, online stores, marketplaces, documentation, pricing pages, reviews, social media, app stores and marketing materials. For B2B products we may also review demos, integrations, help centres and job postings.
How the engagement works
We can work on an existing product or an early-stage concept. The research scope is built around the highest-cost assumptions so evidence arrives before expensive development, production or launch decisions.
Recommendations, not just data
We turn evidence into product choices: what to prioritise, what to avoid copying, what to test with customers and where your offer can be meaningfully different.